Case Study: Floor Coverings International boosts branded search and local engagement with Response Labs

Floor Coverings International boosts branded search 26% with Response Labs

Floor Coverings International partnered with Response Labs to build brand awareness and engagement during the summer months, a traditionally slower season. Their objectives included collecting prospect emails, testing new creative, and strengthening local franchisee engagement through a unified national promotion.

Response Labs implemented a full-funnel digital strategy combining brand awareness and lead generation ads on Meta and Display, supported by a $10,000 pet-friendly flooring giveaway. They equipped franchisees with a playbook for local activation, leading to partnerships with community businesses and shelters. The campaign resulted in a 26% year-over-year increase in branded search interest and an 8.1% growth in new website traffic, successfully converting digital awareness into real-world community engagement.

Floor Coverings International