Case Study: BrandsMart achieves 74% lower CPA and 412% more online conversions with Response Labs

BrandsMart boosts online conversions 412% with Response Labs

BrandsMart, a consumer electronics and appliance retailer, faced rising traditional media costs and diminishing, hard-to-measure returns. Their challenge was to capture demand more efficiently across digital channels. They partnered with Response Labs to reallocate their investment toward high-intent performance media.

Response Labs shifted BrandsMart's strategy to focus on Paid Search, Shopping, and Paid Social. This solution optimized bids and keyword alignment while strengthening SEO to support organic demand capture. As a result, Response Labs helped BrandsMart achieve a 74% reduction in CPA, a 412% increase in online conversions, and 6% revenue growth year-over-year.

BrandsMart