Case Study: Blaze Pizza achieves 15% sales growth with Response Labs

Blaze Pizza boosts net sales 15% with Response Labs

Blaze Pizza needed to drive incremental sales during a slow period using only their owned CRM channels, with no support from other advertising or media. They partnered with Response Labs to leverage data-driven CRM strategies across email, SMS, and push notifications to achieve this goal.

Response Labs implemented a segmented offer strategy, building a targeted 5-week campaign for distinct customer groups. This approach resulted in a 14% net sales increase versus the previous month and a 15% increase versus the same period the prior year. Additionally, Response Labs helped Blaze Pizza achieve a 21% increase in loyalty program check-ins.

Blaze Pizza