Case Study: a leading lingerie brand stops body shaming and hate with Respondology

Leading Lingerie Brand hides 202,000 comments with Respondology

A leading lingerie brand faced a significant challenge in upholding its values of inclusivity and body positivity on social media. Its team was overwhelmed by body-shaming, hateful, and sexualized comments, as well as spam links to counterfeit goods, with nearly half of these toxic comments arriving outside of working hours. To protect its community and brand integrity, the company turned to Respondology for its comment moderation software.

Using Respondology's solution, which combines custom keyword filtering, generative AI, and human moderators, the brand was able to instantly hide toxic and spam comments. This allowed them to create a more supportive online community. The results were substantial, with Respondology saving the team from having to moderate over 202,000 comments and enabling them to focus on positive engagement instead.