Case Study: an international health and beauty retailer protects ad revenue and brand reputation with Respondology

International Health & Beauty Retailer protects ad revenue with Respondology by moderating 91,000+ comments

An international health and beauty retailer faced a significant challenge protecting its social media channels from toxic comments, spam, and scams. The brand received over 1,200 comments daily across multiple languages, which overwhelmed its marketing team and threatened ad revenue and brand reputation. They turned to Respondology for its comment moderation software to address this.

Respondology implemented a solution using three layers of protection: custom keywords and business rules, generative AI, and human moderators. This approach allowed the brand to effectively moderate tens of thousands of comments monthly, immediately hiding harmful content. As a result, the team regained control, improved ad campaign performance, and boosted audience engagement, with Respondology's system reviewing over 91,000 comments.