Case Study: Denver Broncos create a healthier fan space with Respondology

Denver Broncos eliminate toxicity in 26,000 daily comments with Respondology

The Denver Broncos, a $5.1 billion professional football franchise, faced a critical challenge in moderating their social media comment sections, which were overwhelmed by spam, bots, hateful comments, and illegal links. This toxicity and illegal activity were damaging their brand safety, stifling authentic fan engagement, and draining revenue, forcing their marketing staff to spend an unsustainable amount of time on manual moderation. They enlisted Respondology's comment management software to address the problem.

By implementing Respondology's software, powered by AI, keyphrases, and human moderators, the Broncos regained immediate control. The solution effectively moderated over 26,000 comments per day, near-instantly hiding hateful content and eliminating revenue-draining illegal links. This created a healthier environment for fans, freed the marketing team to focus on content and engagement, and ensured brand safety was protected around the clock.

Denver Broncos