Case Study: Celebrated Athletic Apparel Company protects its brand and revenue with Respondology comment moderation

a celebrated athletic apparel company hides 5,000+ comments per day with Respondology

The customer, a celebrated athletic apparel company, faced a critical challenge protecting its brand values and revenue from an overwhelming volume of toxic social media comments. These included spam, bots, trolls promoting hate speech and bigotry, and links to unauthorized resellers. Their internal team could not keep pace with the scale, which threatened online safety and drained resources.

By implementing Respondology's comment moderation platform, the company automated the detection and removal of harmful content. Respondology's solution moderated over 380,000 comments, hiding up to 5,000 per day at peak times, and uncovered a previously unknown issue of sexualized comments on posts featuring child models. This freed the marketing team to focus on content creation, enhanced audience engagement, and protected brand equity and revenue.