Case Study: Srikandi streamlines communication and boosts revenue with respond.io

How Srikandi Streamlined Communication for 47 Branches and Accelerated Revenue Growth

Srikandi, an authorized Mitsubishi Motors dealer in Indonesia with 47 branches, struggled with decentralized WhatsApp communication because agents used personal numbers, causing uneven workloads, inconsistent customer experiences, and limited managerial oversight. To solve this, Srikandi turned to Respond.io and its omnichannel inbox with WhatsApp Cloud API and Facebook Messenger integration.

Using Respond.io, Srikandi centralized conversations, automated routing and agent assignment with Workflows, and used broadcasts and segmentation to promote products and services through its official WhatsApp number. The results were strong: in five months, it sent 20,100 broadcast messages, increased customer conversations by 125%, routed 88% of conversations automatically, and grew revenue by 23%.

Srikandi

C. Lesmana

IT Director