Case Study: Qobolak doubles student lead conversions with Respond.io

How Qobolak Used Broadcasts to Double Student Lead Conversions

Qobolak, an education placement company in Saudi Arabia, needed a better way to manage student communications, follow up on leads, and track agent performance. Using Respond.io, they aimed to eliminate communication gaps across the student placement journey and improve lead conversions.

Respond.io helped Qobolak consolidate multiple WhatsApp numbers and other channels into one inbox, monitor agent performance through reporting, and send promotional WhatsApp broadcasts to boost outreach. As a result, Qobolak sent 49,800 broadcast messages over eight months and achieved a 95% increase in lead conversions, significantly improving student engagement and operational efficiency.

Qobolak

Waddaa Aboulatta

Head of IT