Case Study: Automax achieves 42.5x ROI from WhatsApp broadcasts with respond.io

How Automax® achieved 42.5x ROI from WhatsApp broadcasts

Automax, a luxury car dealership in the United Arab Emirates, worked with Respond.io to manage high volumes of WhatsApp leads coming from social and ad campaigns. Their team struggled with limited broadcast capacity, inconsistent follow-up, unqualified inquiries, and multilingual routing needs, especially during peak seasons when conversation volumes surged.

Using Respond.io’s WhatsApp API, AI Agent, team inbox, lifecycle tracking, and integrations with Meta CAPI and TikTok Lower Funnel Events, Automax automated lead qualification, routed chats by language, and sent targeted retargeting broadcasts at scale. The result was over 80,000 WhatsApp broadcasts per month, 10% more conversions, and a 42.5x ROI from WhatsApp broadcasts, while improving ad performance and keeping sales teams focused on serious buyers.

Automax

Naeem Philipe Tabrizi

Marketing Director