Case Study: Hmlet achieves 2.5x higher WhatsApp conversion with respond.io

Hmlet Switched to Respond.io from Bird for 2.5x Conversion Rate

Hmlet, a Singapore-based short-term rental service, struggled to qualify high volumes of leads and filter out spam, which wasted its sales team's time and limited marketing growth. The company previously used Bird, but its lack of mobile capabilities caused response delays and its automation was costly and ineffective. Hmlet turned to vendor Respond.io for a solution to automate lead qualification and improve responsiveness.

Respond.io implemented its AI Agents to automatically qualify and route leads, filtering out 90% of spam and irrelevant messages. The respond.io mobile app enabled sales agents to respond to inquiries from anywhere. This solution increased Hmlet's WhatsApp conversion rate by 2.5 times and gave the company the confidence to expand its ad campaigns to new channels like Facebook and TikTok.

Hmlet