Case Study: Ferretería EPA C.A. increases sales conversions by 20% with Respond.io

Ferreteria EPA C.A. Increased Sales By 20% Using Qualification Workflows

Ferretería EPA C.A., a Venezuelan hardware retail chain, needed a better way to manage customer conversations across WhatsApp and website chat. Its agents were using separate WhatsApp numbers, which made team collaboration, customer identification, and sales follow-up difficult. The company turned to Respond.io to centralize messaging and support multi-agent customer service.

Using Respond.io, Ferretería EPA C.A. connected WhatsApp Business API and website chat to an omnichannel inbox, added pre-chat surveys, automated inbound routing with Workflows, sent product catalogs through WhatsApp broadcasts, and ran CSAT surveys. The result was an 80% increase in monthly conversations and 20% growth in both customer base and sales conversions, showing clear measurable impact from the Respond.io solution.

Ferretería EPA C.A.

Oriana Sanchez

Systems Manager