Case Study: Moj for Creators achieves 94% faster resolution times with respond.io

Automating 40% of Its Tasks, Moj for Creators Boosts Resolution Time By 94%

Moj for Creators, a training program for Indian video creators, needed a scalable way to communicate with a large, multilingual creator base across India. The team wanted to support 1:1 conversations and broadcasts, automate more of its support workflows, and supervise outsourced agents remotely. To do this, it turned to Respond.io and its messaging inbox and automation tools.

Respond.io connected Moj for Creators’ WhatsApp API to a central inbox, enabled segmentation and broadcasts in 15 languages, and automated onboarding, routing, assignment, and escalation with Workflows. The brand also used analytics for remote supervision and KPIs, helping it broadcast over 20,000 messages daily, automate 40% of tasks, and cut resolution time from 38 hours to under 2 hours—a 94% improvement.

Moj for Creators

Romel Raj Krishna

Associate Manager