Case Study: PRG grows domain rating and organic traffic with Respona

Growing the Domain Rating from 3 to 50 for Branded Merchandise Agency

Promotion Resource Group (PRG) is a B2B branded merchandise agency that needed to increase its online visibility and grow its customer base, especially during the challenges presented by the COVID-19 pandemic. Their specific challenge was to amplify the effects of their SEO efforts by building high-quality backlinks to improve their search engine rankings and increase their industry voice. They turned to the vendor Respona for its link building and digital PR platform to address this need.

Using Respona, PRG executed monthly outreach campaigns to build relationships and secure backlinks. The platform enabled them to find the right contacts, manage intelligent email outreach, and refine their strategies based on performance analytics. This solution delivered significant results: PRG gained 86 new referring domains, saw its Domain Rating skyrocket from 3 to 50, and increased its monthly organic traffic from just 1 visit to over 4,500 visits.

Promotion Resource Group (PRG)

Mark Jackson

President