Case Study: Matchmaker.fm achieves 90% outreach time savings with Respona

90% Time Savings in Outreach for a Podcast Community Website

Matchmaker.fm is a podcast community platform that connects podcasters with guests, and its team needed a better way to automate outreach at scale. Before using Respona, they relied on manual scraping, LinkedIn, and a separate email tool, which made targeting podcasts time-consuming and inefficient.

With Respona, Matchmaker.fm streamlined podcast prospecting, filtered leads by keyword and campaign criteria, and sent automated outreach sequences from one place. In the campaign period, Respona helped them target 6,741 opportunities, achieve a 99% email delivery rate, and save about 90% of the time previously spent on outreach, while maintaining strong engagement with a 57% open rate, 25% response rate, and up to 75% click-through rate.

Matchmaker.fm

Mike Cunsolo

Co-Founder and CMO