Case Study: Cloudbeds gains 600+ referring domains with Respona

600 Referring Domains In 18 Months For a Property Management Platform

Cloudbeds, a cloud-based hotel management platform, wanted to expand its marketing and PR efforts in Europe and had a major challenge with unlinked mentions that were missing backlink value. The team also relied heavily on manual outreach, which made finding contacts and following up time-consuming, so they turned to Respona for link building, digital PR, and outreach.

Using Respona, Cloudbeds was able to quickly identify contacts, launch campaigns, and convert unlinked mentions into backlinks. Over 18 months, Respona helped Cloudbeds gain more than 600 new referring domains, grow referring domains from 1,700 to 2,300, and increase monthly organic traffic from 50K to over 110K, with campaigns showing a 93% delivery rate, 55% open rate, and 121 replies from 1,034 emails delivered.

Cloudbeds

Martina Orlandi

Marketing Associate Manager