Case Study: Fyle builds 500+ referring domains and boosts organic traffic with Respona

500+ New Referring Domains for an Expense Management Platform

Fyle, an expense management platform for SMBs and mid-market businesses in Bangalore, needed a way to scale its link building efforts and hit a demanding quota of 250 unique referring domains in a single quarter. The team had previously relied on a very manual outreach process, spending significant time on prospecting, contact finding, and spreadsheet-based tracking.

Using Respona for link building, blogger outreach, and outreach automation, Fyle streamlined prospecting, contact discovery, and campaign management while avoiding duplicate outreach. With Respona, the company earned around 500 backlinks from unique referring domains in 8 months, exceeded quarterly backlink targets by 111% and 131%, increased organic traffic by almost 200%, and raised its Domain Rating by 10 points.

Fyle

Rahul Radhakrishnan

Content Marketer