Case Study: Greenleaf Booking Group doubles outreach reply rates and cuts costs with Respona

2x Response Rate for Outreach Emails for Niche Publisher

Greenleaf Booking Group, a small niche publisher in Austin, TX, needed a more efficient way to handle outreach for author publicity, branding, and marketing support. Their team was juggling spreadsheets, manual email tracking, and time-consuming follow-ups while trying to improve response rates for podcast outreach, endorsements, and other digital marketing efforts.

Using Respona, Greenleaf centralized outreach workflows, automated follow-ups, and connected more easily with the right contacts for podcasts, influencers, and subject matter experts. The results included a 2x reply rate compared with manual processes, a 33% podcast outreach success rate, and up to 60% savings in outreach time and costs, with 97% email delivery and 10% average reply rate across 32 campaigns.

Greenleaf Booking Group

Corrin Foster

Director of Marketing and Branding