Case Study: Tykables boosts conversion rate with Resourcifi's SEO and CRO program

Tykables boosts conversion rate from 2.1% to 20.5% with Resourcifi

The customer, Tykables, faced a challenge of low conversion rates on its e-commerce site despite strong organic traffic. Their conversion rate was stuck at 2.1%, well below industry benchmarks, due to AI-generated product descriptions that reduced customer trust. They engaged the vendor, Resourcifi, for an SEO program to convert their existing traffic rather than attract more.

Resourcifi implemented a solution that included a complete content audit and product page rebuild, replacing AI-generated copy with authentic, SEO-optimized descriptions. They also restored backlink health and redesigned pages for better conversion. As a result, Tykables saw its conversion rate climb from 2.1% to 20.5% over five months while also experiencing a 25% growth in organic traffic.

Tykables