Case Study: The Vansmith boosts mobile conversions with Resourcifi’s custom Shopify storefront

The Vansmith lifts mobile conversion 35% with Resourcifi

The Vansmith, a family-owned Colorado camper van builder, needed a clean, modern Shopify storefront that reflected its brand craftsmanship while making it easy for its niche audience to browse and purchase its complex, high-ticket products. Their challenge was to structure their catalog and optimize the site for mobile conversion. Resourcifi was engaged to design and build this solution.

Resourcifi built a custom Shopify storefront aligned with The Vansmith's automotive lifestyle brand, structuring the catalog around van types and accessories. The solution included an editorial homepage, tailored collections, and detailed product pages to simplify the custom configuration process. This mobile-first approach resulted in a 35% increase in mobile conversion rate for the client, which now sees over 1.5 million annual site visitors.

The Vansmith