Case Study: Phonato Studios triples app installs with Resourcifi's PPC management

Phonato Studios triples installs to 132K a month with Resourcifi

Phonato Studios, a mobile gaming company, needed to scale app installs across iOS and Android while simultaneously improving user retention, two goals that typically conflict. Their starting point was 45,000 monthly installs with a high cost per install and a low Day-7 retention rate. They engaged Resourcifi's PPC management services to triple their install volume and improve install quality without raising costs.

Resourcifi implemented a strategy using parallel iOS and Android channels with LTV-based audience segmentation, a creative engine producing over 15 variations monthly, and value-led bidding. This approach resulted in monthly installs growing 193% to 132,000 while reducing CPI by 41%. Most significantly, Resourcifi's solution lifted Day-7 retention from 21% to 35% and increased Day-30 retention by 117%.

Phonato Studios