Case Study: Pat's Plumbing achieves 191 Q4 conversions with Resourcifi's PPC management

Pat's Plumbing drives 191 conversions with Resourcifi

Pat's Plumbing needed to scale lead volume across five plumbing service verticals during the high-demand Q4 season. Their challenge was to expand their pipeline beyond their primary cities and capture wider Pacific Northwest demand while holding their cost per lead below $150. They partnered with Resourcifi for PPC management to solve this.

Resourcifi segmented paid Search into five service-specific campaigns and concentrated geographic bids on three high-converting cities. This solution delivered 191 conversions at a cost of $118.85 per conversion and a 5.21x campaign ROAS, successfully scaling lead volume without letting costs drift during the peak season.

Pat's Plumbing