Case Study: IKEA UAE achieves 34.9M AED in real purchase revenue with Resourcifi

IKEA UAE drives AED 34.9M in real revenue with Resourcifi

The customer, IKEA UAE, was facing a challenge with its Google Ads Performance Max program being optimized for vanity app installs rather than actual revenue. This resulted in a high volume of low-value conversions and an inflated ROAS that did not reflect real sales. Their goal was to partner with Resourcifi to restructure the account to focus on and prove real purchase revenue.

Resourcifi solved this by redefining the conversion tracking to count real purchases instead of app opens and switching the bidding strategy to Maximize Conversion Value. They rebuilt the Performance Max and Search campaigns into a single, revenue-focused portfolio. This solution delivered AED 34.9M in real purchase revenue at a 6.12x ROAS, scaling monthly revenue by 3x while maintaining profitability.

IKEA UAE