Case Study: iAutomation Unifies Branding and Optimizes Marketing Operations with Resourcifi

iAutomation unifies 5 brands and optimizes HubSpot to 98% with Resourcifi

iAutomation, a full service automation solutions provider, needed to transform its digital presence and unify branding across its five sister companies under CAS Holding. Their challenge was to rebuild websites, clean up their HubSpot platform, and manage marketing for multiple major events. They engaged the vendor Resourcifi for a dedicated marketing pod to solve this.

Resourcifi embedded a five-person marketing pod that delivered comprehensive support over 25 months. The solution rebuilt key websites and created a unified brand identity, producing over 195 marketing assets. The pod also optimized HubSpot to 98% efficiency. The results included consistent branding across all sister companies and successful coverage for over six major events.

iAutomation