Case Study: DYLN Achieves 2.84x ROAS with Resourcifi's Paid Search Management

DYLN drives $28.2K revenue with Resourcifi

DYLN, an e-commerce company in the premium hydration space, needed to validate whether a small $660 paid search test could profitably scale in a competitive market with high cost-per-clicks. Their challenge, addressed with vendor Resourcifi, was to isolate the true return on ad spend per keyword rather than seeing a blended account average, confirm their brand search authority, and identify specific winners for a larger budget.

Resourcifi implemented a tightly controlled Google Ads test focusing on just eight keywords. This solution successfully isolated each keyword's real ROAS, confirmed the brand's authority, and identified two top-performing keywords. The campaign generated $28,200 in revenue at a 2.84x ROAS, providing DYLN with a clear roadmap for a 3x to 5x budget expansion.

DYLN