Case Study: Caroline Cakes achieves sub-$1 CPCs and 3.26x ROAS with Resourcifi PPC Management

Caroline Cakes lowers CPC to $0.91 with Resourcifi

Caroline Cakes, a custom bakery, faced the challenge of running a paid search campaign on a tight $769 budget. They needed to drive significant volume while keeping cost-per-click (CPC) well under $1.50 to protect their thin margins in a category where CPCs typically run between $1 and $3. Resourcifi was engaged to manage their PPC campaign and solve this problem.

Resourcifi built a diversified 12-keyword Google Ads campaign focused on brand and category terms. By leveraging Quality Score optimization, they compressed the CPC for every keyword to under $1, roughly half the category benchmark. This strategy delivered 849 total visits, generated $2.5K in revenue, and achieved a 3.26x return on ad spend with an average CPC of just $0.91.

Caroline Cakes