Case Study: Bannatyne Group boosts Shopify UX and analytics with Resourcifi

Bannatyne Group resolves Sprint 1 and integrates GA-4 with Resourcifi

The Bannatyne Group required a comprehensive redesign and optimization of its Blu Tech Shopify e-commerce storefront. Key challenges included low-converting product pages, a lack of ADA compliance, and no analytics infrastructure to measure performance. To address this, they engaged Resourcifi for staff augmentation to embed a dedicated senior Shopify developer.

Resourcifi embedded a developer who owned front-end development, UX optimization, and analytics integration through Agile sprints. The solution delivered a fully resolved first sprint, achieving 100% ADA compliance, integrating GA-4 and Google Tag Manager analytics, and shipping over eight UX features site-wide. The engagement is ongoing, demonstrating predictable delivery and a successful partnership.

Bannatyne Group