Case Study: Astrid & Miyu achieves £8.49M in revenue with Resourcifi's PPC management

Astrid & Miyu drives £8.49M in revenue with Resourcifi

Astrid & Miyu, a fashion and apparel brand, needed to scale their Google Ads revenue through the peak gifting season without their return on ad spend (ROAS) collapsing. Their existing four-channel program had plateaued, with Performance Max consuming budget without clear attribution and Demand Gen underperforming. Resourcifi was engaged to manage their paid media and solve this challenge.

Resourcifi rebuilt the program into a focused two-engine system using Google Search and Performance Max. They treated these engines as one cohesive unit and implemented seasonal budget choreography, which included tripling the spend for November. This solution delivered £8.49M in revenue at a 5.95x blended ROAS, culminating in a record £2.08M November while protecting margin.

Astrid & Miyu