Case Study: TrueNorth Companies grows book 3X with ReSource Pro Agency Growth Solutions

Truenorth Producer Learns to Disrupt Sales Process, Grows Book 3x with Joint Training Program

TrueNorth Companies, a retail broker with a strong focus on niche, complex-risk markets, wanted to sharpen its producers’ ability to win new business and move prospects away from quote-based buying. One young producer, Will Teubel, needed help competing against a trusted incumbent to win a $30,000 revenue opportunity in the telecommunications contractor space.

ReSource Pro supported TrueNorth Companies through its Agency Growth Solutions training and coaching program, using the Disruptive Selling model to help Teubel lead with risk assessment, take control of the sales process, and position TrueNorth as a consultant rather than a quote shop. The approach paid off with a $31,000 annual account win, a 3X year-over-year increase in Teubel’s book of business, and a producer who gained the confidence to challenge any incumbent and later mentor others.

TrueNorth Companies

Will Teubel

Risk Management Specialist