Case Study: Encova Insurance accelerates market expansion with ReSource Pro training strategy

Comprehensive Training Strategy Accelerates Encova's Expansion Into New Markets

Encova Insurance, a US super-regional carrier, was expanding into new markets and needed a stronger way to train agents and internal teams so it could stand out from competitors and avoid being seen as just another residual-market option. ReSource Pro helped address this challenge with its Growth Solutions training strategy and execution services.

ReSource Pro developed a multi-phased training program that included go-to-market assessment tools, underwriter and account manager training, producer education forums, and a producer academy. The work helped Encova identify and communicate its differentiators, align strategy and sales, and build reciprocity with agencies; according to the case study, Encova trained 500–600 staff members across appointed agencies and built a more profitable book of business across all lines.

Encova Insurance

Lisa Teel

Assistant Vice President, Agency Operations