Case Study: Largest Retail Broker cuts renewal time with ReSource Pro

Benefits Broker Optimizes Marketing Efforts

One of the largest retail brokers in the Northeast US, Largest Retail Broker, turned to ReSource Pro for help optimizing its employee benefits operations. The agency was spending time remarketing about 80% of renewals even though only around 5% changed carriers, creating carrier fatigue, wasted effort, and too much price-driven client conversation. ReSource Pro provided an Operations Advisory diagnostic and process review to identify ways to improve efficiency.

ReSource Pro recommended a four-part approach: hold pre-renewal meetings, segment accounts to focus remarketing efforts, deploy a carrier strategy with preferred partners, and reduce time spent chasing missing information. As a result, Largest Retail Broker reduced time spent per renewal by 29%, cut renewal marketing by 35%, and increased time available for new business generation by 25%.