Case Study: TEAM Energy boosts visibility and SEO with Resonates

PassivSystems secures 50+ Tier 1 coverage pieces in 15 months with Resonates

PassivSystems, an energy and sustainability consultancy, wanted to increase its visibility and position itself as a thought leader to aid business development. They needed engaging content for their target audiences and high-quality backlinks to improve their online presence, turning to Resonates for media relations, digital PR, and content creation services.

Resonates implemented a tactical plan that included creating timely thought leadership content synced to the news agenda and conducting targeted media outreach. This strategy secured over 50 pieces of coverage in top-tier publications, reaching more than 225,000 readers. The campaign also generated over 60 authoritative backlinks and 160 brand mentions, significantly strengthening PassivSystems' Google ranking and online presence, while providing content that was repurposed across their marketing channels.

PassivSystems