Case Study: CallTower boosts UK brand awareness and media coverage with Resonates

CallTower lands 105 tier-one coverage pieces with Resonates

CallTower, a global provider of unified communications solutions, faced the challenge of launching its brand in the UK market with limited local media familiarity. To support its launch and grow its brand awareness, CallTower partnered with the vendor Resonates for public relations, messaging, and content creation services.

Resonates implemented a comprehensive PR and marketing strategy that included tactical media outreach, thought leadership content, and targeted campaigns. This approach resulted in extensive media coverage, far surpassing CallTower's KPIs with 105 pieces in tier-one publications, an audience reach of four million, and 193 high-authority inbound links, successfully cementing the customer's position in its new market.

CallTower