Case Study: Waterloo Sparkling Water achieves 4x category growth with Resonate

Waterloo Sparkling Water achieves 4x category growth with Resonate

Waterloo Sparkling Water, a sparkling water brand, needed to stand out in a competitive market. They partnered with their media agency, SwellShark, which used Resonate's AI-powered psychographic insights to address this challenge.

SwellShark leveraged Resonate's data to build a custom audience segment called "Life Tasters," targeting consumers based on interests rather than just demographics. This audience was activated across multiple channels. The campaign powered by Resonate achieved exceptional results, including 4x category growth, a 50% higher click-through rate, and the fastest dollar growth in key markets.

Waterloo Sparkling Water