Case Study: Large Mattress Company achieves hyper-targeted campaigns with Resonate

Utilizing Targeted Content to Attract Untapped Customers

The Large Mattress Company sought to differentiate itself by gaining a deeper understanding of both its own customers and those of its competitors. To build a content marketing and displacement strategy, they partnered with Resonate and utilized the Resonate Ignite Platform to move beyond basic demographics and uncover the motivations behind consumer purchases.

Resonate's professional services team used their platform to help the client analyze targeted audiences and develop holistic consumer personas. The solution included implementing website tagging to track visitor interactions and launching hyper-targeted campaigns directly from Ignite. As a result, Resonate provided the mattress company with an unparalleled understanding of the market, enabling them to create resonant, highly-targeted campaigns that successfully convert new customers.