Case Study: Red Door Interactive crafts values-driven ad copy with Resonate data

Using Data to Craft Values-Driven Advertising Copy

Red Door Interactive, a marketing agency for client Titleist, faced the challenge of convincing serious golfers to invest in the new Vokey SM8 wedge. They needed a campaign that would effectively communicate the product's value and dependability to an audience that makes careful purchasing decisions. They turned to the Resonate Ignite Platform for data-driven insights.

Resonate provided real-time data that revealed the target audience of PGA-watching golfers highly valued dependability and reputation. This insight was used to craft the campaign's core values-driven message and its main tagline: "For those who refuse to compromise." By leveraging Resonate's audience intelligence, Red Door Interactive was able to create advertising copy that deeply resonated with the golfers' personal values to drive acquisition.

Red Door Interactive