Case Study: a large digital company boosts premium conversions and revenue with Resonate

Targeting the Why Behind Tax Filers’ Software Decisions

The customer, a large digital company in the tax preparation industry, faced the challenge of understanding why consumers choose their online software over brick-and-mortar competitors. They partnered with Resonate to gain deeper insights into customer and prospect motivations to inform stronger messaging and increase high-value conversions.

Resonate implemented a solution using its Ignite Platform and a custom Spark Study to develop tax-specific research. This provided a holistic view of consumers by merging Resonate's data with the customer's own first- and third-party data. The solution enabled highly targeted, personalized advertising and website experiences. As a result, the tax company saw 1 billion impressions and achieved a 20% conversion rate to its premium service, generating an additional $5 million in revenue.