Case Study: Strategus achieves a 15.4% boost in conversions with Resonate Audience Insights

Strategus boosts conversions 15.4% with Resonate

Strategus, a full-funnel CTV advertising agency, faced the challenge of moving beyond surface-level targeting for a client's campaigns. Their client had unvalidated assumptions about their ideal customer, which risked wasting media spend on the wrong audiences. To address this, Strategus partnered with Resonate and leveraged its AI-powered Audience Insights service.

Resonate's solution deployed an AI-powered pixel on the client's website to enrich visitor data with deep behavioral and psychographic intelligence. This data revealed a younger and more diverse audience than anticipated, allowing Strategus to refine its creative messaging and targeting. By using Resonate's insights, Strategus achieved a 15.4% boost in conversions for their client's campaigns.

Strategus