Case Study: Lewis achieves profitable growth for AnMed Health with Resonate AI-powered data

Small Agency, Big Win Helping Clients Achieve Profitable Growth with Resonate AI-Powered Data

The customer, AnMed Health, faced the challenge of increasing new patient volume and profits in a highly regulated industry, requiring a highly efficient and targeted media strategy. The marketing agency Lewis, working on their behalf, partnered with the vendor Resonate to leverage its AI-powered Resonate Ignite platform and HIPAA-compliant health data set to intelligently build and activate precise audiences.

Using Resonate's solution, Lewis stratified the market into three core personas and layered on rich consumer attributes for a complete picture. They then activated these audiences for hyper-precise targeting and used Resonate's media tagging to track performance. This strategy allowed Lewis to drive immediate, profitable growth for AnMed, strengthen the client relationship, and establish a powerful competitive advantage for the agency itself.

Lewis

Jami Medina

Executive Director, Data Science & Revenue Operations