Case Study: RPA proves business impact beyond media KPIs with Resonate

RPA cuts audience strategy cycle times from weeks to 1 day with Resonate

The customer, RPA, a large independent advertising agency, faced the challenge of relying on outdated, static survey data for audience targeting, which was too slow and inflexible for modern, fast-paced campaigns. They needed to prove ongoing business impact to their clients beyond standard media KPIs. To address this, they turned to the vendor Resonate and its consumer intelligence platform.

Resonate provided RPA with deep, predictive consumer intelligence refreshed with billions of daily signals, enabling real-time audience insights. The implementation of Resonate's agentic platform, Cortex, dramatically compressed audience definition from weeks to a single day. This solution delivered high-impact results for RPA's clients, including 50 million impressions, 200,000+ clicks, and a 36% higher brand recall, proving value beyond standard media metrics.

RPA