Case Study: Star Tribune increases digital ad revenue with Resonate

Providing Advertisers with High-Value Audience Insights to Increase Ad Revenue

The Star Tribune, a major newspaper based in Minneapolis, faced the challenge of differentiating itself in a competitive digital media landscape to retain and grow advertising revenue. To provide more value to its advertisers, it needed to deliver deeper, values-driven consumer audience insights. To meet this challenge, it partnered with Resonate and utilized the Resonate Ignite Platform.

Resonate's solution enabled the Star Tribune to use granular data to develop strategic insights and highly targeted custom audiences for its advertisers. By using the Resonate Ignite Platform, the Star Tribune increased its digital revenue by 30% year over year and reduced third-party data costs by 51. The Resonate-powered insights also helped achieve an 80% advertiser renewal rate and a 20-40% increase in revenue per 1,000 impressions.

Star Tribune