Case Study: New Blue Interactive boosts donor targeting precision with Resonate

New Blue Interactive boosts targeting precision by 277% with Resonate

New Blue Interactive, a digital fundraising agency, partnered with Resonate to address a client's challenge of growing revenue without overwhelming existing donors. The client needed to expand its donor universe and move beyond backward-looking, traditional list expansion methods during a critical year-end fundraising period.

Resonate implemented its rAI-powered Predictive Modeling solution to identify next-best donors using real-time behavioral signals. This approach resulted in a 277% improvement in targeting precision and a 68.9% expansion of the donor email universe, which significantly increased the average dollars raised per email for New Blue Interactive's client.

New Blue Interactive