Case Study: a CPG milk brand deepens consumer engagement with Resonate

Leveraging Granular Consumer Attributes to Target Valuable CPG Audiences

The CPG Brand Company, a consumer packaged goods company, sought to build a deeper, ongoing relationship with its customers beyond a single purchase. To achieve this, they needed richer insights into consumer motivations and psychographics. They partnered with Resonate and leveraged its Ignite Platform to gain a holistic understanding of their high-value audiences.

Using Resonate's platform, the company analyzed over 13,000 granular consumer attributes to build a detailed profile of their target "flavored milk moms." This revealed their core values, lifestyle, and the specific reasons behind their purchases. Resonate’s data also provided critical geographic insights, showing where these consumers were concentrated. This intelligence directly informed the brand's marketing strategy, enabling them to create highly targeted and resonant advertising campaigns.