Case Study: Leading CPG Beverage Company boosts audience targeting and brand loyalty with Resonate

Leading CPG Beverage Company - Customer Case Study

A leading CPG beverage company, specifically a popular milk brand, faced the challenge of forging a deeper connection with mothers who purchase flavored milk for their children. Their goal was to move beyond one-time transactions to build lasting loyalty, but their own first- and third-party data was insufficient to understand this audience's motivations or reach them effectively. They turned to Resonate and its consumer intelligence service to enrich their data and gain richer insights.

Resonate implemented a solution by enriching the brand's data with detailed insights into the audience's motivations, behaviors, and psychographics. This allowed the brand to create hyper-specific customer segments, understand their values like safety and tradition, and tailor messaging that resonated deeply. As a result, the brand gained a holistic understanding of its customers, identified similar audiences and optimal shelf placement, and shifted its regional strategy, successfully moving customers from making transactional purchases to feeling a resonant brand connection.