Case Study: a large global ad agency improves insights and media activation with Resonate

Large Global Ad Agency - Customer Case Study

A large global advertising agency faced significant challenges, including new competition and demands for greater transparency. They were frustrated with the low-quality third-party data from traditional providers, which hindered their ability to deliver strategic insights and high-performance media activations for their clients.

The agency partnered with Resonate and used its consumer intelligence platform. Resonate provided superior audience insight reports for better strategic direction and enabled the agency to build custom audience segments. This solution allowed them to activate campaigns for seven of their largest clients immediately and for an additional 23 clients within just 90 days.