Case Study: Las Vegas Review-Journal lowers CPC and CPA with Resonate

How the Las Vegas Review-Journal grows advertising value with Resonate’s real-time, granular audience data

The Las Vegas Review-Journal sought to increase the value of its advertising offerings to expand and retain client relationships. To achieve this, they partnered with the vendor Resonate to leverage its deep, real-time consumer data and the Resonate Ignite Platform to provide superior audience targeting for their advertisers.

Using Resonate’s AI-driven data and targeted persona segments, the Review-Journal could provide advertisers with hyper-targeted audience insights, helping them lower their cost-per-click (CPC) and cost-per-acquisition (CPA). This data-driven approach allowed the publisher to win proposals, demonstrate clear value to clients, and guide their messaging. Resonate enabled the publication to help its advertisers see a more complete view of their customer base, resulting in more effective campaigns and stronger, longer-lasting client relationships.

Las Vegas Review-Journal

Tom Heaton

Senior Advertising Director