Case Study: Twin Star enhances product offerings with Resonate

How Resonate Helped Twin Star Enhance Their Product Offerings

Twin Star Home, a multi-million dollar fire and furnishings company, faced the challenge of being perceived exclusively as an electric fireplace brand. This perception prevented them from expanding into other home furnishings categories. They partnered with Resonate to change consumer perception and grow revenue by leveraging Resonate's platform and dynamic insights.

Resonate provided Twin Star with dynamic personas to better understand their target consumer. The product team used these insights to develop more resonant products, while the creative team created more compelling marketing. As a result, Twin Star successfully expanded its brand identity and used these Resonate-powered insights to demonstrate the growth potential of their new product lines to prospective distribution channels.

Twin Star

Lisa Cody

SVP of Marketing