Case Study: a leading political agency engages low-information voters with Resonate

How One Political Agency Engaged Low-Information Voters in Key Battleground States With AI-Powered Data

The leading political agency faced the challenge of engaging low-information and young voters in key battleground states, an audience that primarily consumed news through social media and was difficult to reach with traditional partisan targeting models. To maximize their impact and tailor messaging to specific demographic groups, the agency partnered with Resonate and leveraged its AI-powered voter data and analysis.

Using the Resonate platform, the agency identified target audiences, boosted tailored positive news stories, and adopted a multilingual approach for its ads. This solution delivered exceptional results, with Resonate achieving click-through rates of 2-5% on average, significantly higher than the 1% target, and occasionally reaching 7-8%. The campaign successfully engaged the hard-to-reach low-information voter segment and maximized its impact in crucial battleground states.