Case Study: a large fueling agency achieves audience-insight-driven growth with Resonate

Fueling Agency Growth Through Enhanced Audience Insights

A large fueling agency specializing in healthcare wanted to build intellectual capital and fuel its own growth through more owned insights. To overcome this challenge, the agency partnered with Resonate to leverage its consumer data and intelligence solution as a substitute for traditional research, utilizing its rich datasets like the Personal Values Report.

Resonate provided the agency with valuable audience insights that transformed its business. This partnership enabled the agency to win new business, including outcompeting much larger firms, and to expand into new service areas like talent recruitment. For one client campaign, Resonate's insights helped increase site traffic by 600%, crush performance goals, and led to an immediate increase in ad spend.