Case Study: Butler/Till achieves 130% faster speed-to-insight with Resonate's AI-powered Ignite Platform

Butler/Till increases speed-to-insight by 130% with Resonate

Butler/Till, a women-founded and employee-owned marketing agency, faced the challenge of understanding women's influence on healthcare decisions to open a new market. Their goal was to gain deep audience insights and help reduce the gender health gap, but traditional segmentation studies were too slow and costly. They partnered with Resonate to find a more efficient solution using its AI-powered Ignite Platform.

Resonate implemented its AI-powered segmentation to deliver nuanced audience intelligence. Using Resonate's platform, Butler/Till compressed a complex study from a typical six-to-twelve month timeline down to just four months, achieving a 130% increase in speed-to-insight. This resulted in new client wins and provided a groundbreaking look at the economic influence of women in healthcare decision-making.

Butler/Till